Gear for a Good Cause
Breast cancer is the most frequently diagnosed cancer in women in the U.S. and a leading cause of cancer-related deaths. Every October, the action-sports community creates "pink products," from apparel to hard goods, to help raise awareness and funds to fight breast cancer. For the fourth year in a row, SUPRA has created a limited-edition shoe -- dubbed "Pink Party Society" -- in support of National Breast Cancer Awareness Month. "I've been fortunate to have a lot of strong, talented and passionate women in my life," says SUPRA co-founder Angel Cabada, "and through my friend Elyse I saw how much she, and many others, suffered losing their loved ones [to breast cancer]. My partner and the designers at SUPRA all agreed we needed to do something to support the fight against cancer, so we did what we do best: We made a shoe that we felt would stand out and help raise awareness in the sneaker community."
Left: "Electric has been a longtime supporter of breast-cancer awareness and each season for the past six years has created a snow goggle inspired by the brave women who have battled the disease," according to the company's website. Shown: EG2.5 snow goggle. Right: "VonZipper supports bringing attention to breast cancer and the ongoing battle to find a cure, as it's a disease and initiative that strikes close to home," says Greg Tomlinson, VonZipper's director of marketing. "My mother was a breast-cancer survivor; I've had close friends, other family members and team riders that have been affected by breast cancer." Shown: Beefy snow goggle.
Cruise for the Cause
New Surf Project's Surf Betty line supports early detection and an active lifestyle as the best means to prevent breast cancer. Proceeds from all sales of Surf Betty "Love" models support youth-focused breast-cancer education and awareness programs. Shown: 10-foot-6 standup paddle board (left), 6-8 funboard (right). Of her enjoi board for breast-cancer awareness, Erica Yary -- co-presenter of Ride Channel's "Weekend Buzz" show -- says, "I'm beyond honored and happy to be able to do this board with enjoi that benefits a [charitable] women's-driven initiative. I think Todd Bratrud did an excellent job on the artwork and it's the best feeling to know that people will be helping a great cause by buying this board. I hope that I am able to continue to do projects like this in the future!"
Power in Prevention
"Breast cancer is a disease that has touched most people's lives in one way or another, and we in the BMX community are no different," says Scott Towne of Dan's Comp. "However, the BMX community is special in that it can rally around a cause like no other." Shown: For the Cause tee. Right: "This pair of pink animal-print Stance socks will keep your tootsies warm while raising awareness that the easiest way to cure breast cancer is by preventing it in the first place," says the company's website. Shown: Pink Is Punk socks.
Left: "The North Face is an advocate for the importance of raising breast-cancer awareness. We believe that inspiring and educating young adults about the importance of early detection and a healthy active lifestyle is essential to the cause," said the company in a statement. "To best show our support, The North Face offers an apparel line specifically designed in honor of Breast Cancer Awareness Month and makes an annual donation to organizations that raise awareness." Shown: Half Dome pink hoodie. "Volcom Snow is proud to support the message of breast-cancer awareness and education. One dollar from each of Volcom's garments sold will be donated to the cause," says a company rep. "Volcom's 'Slogan Ins' collection features a limited-edition print, which is designed to bring visual awareness and monetary support to the cause." Shown: Slogan Ins snowboarding jacket.
Women's SuperStitious 84 Ski, K2
The new Women's SuperStitious 84 is designed for both high-speed laps and soft powder runs. It joins the K2 Ski Alliance women's collection, which is celebrating 10 years of fundraising for breast-cancer research and awareness. Since the cause began in 2002, K2 has donated more than $1 million.
Three Times a Lady
"Raising awareness that women under the age of 40 can be diagnosed with breast cancer is vital," explains Oakley's global marketing manager, Jenn Bradley, "and Oakley's Breast Cancer Awareness collection helps spread the word while providing financial support for the cause." Shown: Breast Cancer Awareness Baseball V tee, Polarized Fuel Cell Breast Cancer Awareness Edition sunglasses, Breast Cancer Awareness eyewear bag.
Righteous Wrist Candy
Left: San Francisco-based brand Fitbit launched its pink colorway of its popular Flex Wristband to fight breast cancer by donating a portion of the proceeds to cancer research and by raising awareness of the disease and empowering people to lead healthier, more active lives. The wristband tracks your sleep, steps and calories and can be synced with certain mobile devices. Right: "Nixon supports the importance of positive action, education, prevention and support programs for individuals and the action-sports community at large," says Nixon's senior marketing manager, Megan Brunner. "We believe that through the power of education and active breast-cancer awareness, present and future generations will be better equipped to reduce their risks and lead longer, healthier lives. Nixon is proud to take part in breast-cancer advocacy through a dedicated watch -- the Vega, in pink -- which directly supports breast-cancer awareness with a portion of the proceeds from each sale going towards youth-focused awareness and education programs."
B-Pro Line, Gnu Snowboards
"Gnu has been dedicated to serving the needs of ladies in many ways -- for many years!" says Barrett Christy Cummins, a former pro who now acts as Gnu's women's program manager. "Breast-cancer awareness and prevention is something we feel strongly about and we've dedicated proceeds from the sale of every B-Pro board to the cause for the last decade. For many of us it's something that has hit close to home, and we want to do our part to raise awareness by promoting a healthy, active lifestyle within the snowboarding community."
Pink Willow Cruiser, Brooklyn Bicycle Co.
"An active lifestyle plays an important role in breast-cancer prevention," says Ryan Zagata, president of Brooklyn Bicycle Company. "Our hope is that offering a limited-edition bicycle in a color that's both fun and meaningful to the cause will encourage just that. Breast-cancer awareness is valued by all of us at the brand, and it's a unique opportunity that we happen to design a tool that plays a direct role in lifestyle betterment. Every person we can get on a bike is one more person choosing a healthier, preventive habit."
Up-Do and Elmore sunglasses, VonZipper
"Ultimately," says Greg Tomlinson, VonZipper's director of marketing, "we continue to strive for a cure because we think the world is a better place with females! We need as many women on this planet as possible to help us keep our sanity!"
Pink Crusher headphones, Skullcandy
"In honor of Breast Cancer Awareness Month, and to bring attention to the ongoing fight against breast cancer, we have created a super-limited number of Pink Crusher headphones," says Skullcandy's Tom Czarnowski. "We invited our friends and family to wear these headphones during the month of October to bring added attention to this amazing cause."
Pink Grind Rail, Freshpark
"I love helping people," says Freshpark founder Roger Hickey, "and you never know what will work or what doesn't, so just try and help all you can." Seems like as good a philosophy as any when it comes to raising awareness -- and to skateboarding. This adjustable, portable rail means you can try, try again, virtually anywhere.