TIGNES, France -- Swiss rider Iouri "I-Pod" Podladtchikov made history on Thursday, landing the first Cab double cork 1440 in competition during the Men's Snowboard SuperPipe finals at X Games Tignes. He's calling it the YOLO Flip, after the unstoppably viral teen meme: You Only Live Once.

After landing the trick -- essentially a switch double flip with four rotations -- in his third and final run, Podladtchikov nearly took the YOLO thing literally, crashing hard on his next hit, a frontside double cork 1080 mute grab.

After his run, he tossed his gloves, helmet, goggles and snowboard into the crowd in celebration.

"It felt rock and roll, baby," he exclaimed, breathless after his momentous run.

He says he's only attempted the trick three times in total, including once during practice at X Games Aspen 2013 in January. He'd been hyping the trick up on social media since then, but as far as Podladtchikov is concerned, a trick doesn't really count until it's been landed in competition in front of a crowd. "This is the first time I've done it," he said.

The YOLO Flip is a huge step in progression for Podladtchikov, who also brought the first double McTwist 1260s to superpipe competition a year ago. He has said he felt undue pressure to try the double McTwist at X Games Aspen 2012, with that event being promoted as an I-Pod versus Shaun White showdown; this year, with White out of the mix and the pressure off, he came determined to land his newest trick, foreshadowing what could shape up to be one of the biggest rivalries in snowboarding heading into an Olympic year with the 2014 Winter Games in Sochi, Russia, on the horizon.

"You guys [X Games] put so much pressure on me last year," said Podladtchikov, in reference to the hype coming into X Games Tignes 2012 surrounding his switch double cork 1260 -- a trick that, put into a run, could have beaten White. "You want to see the switch trick? Here you go: Switch. And you know, this trick is even crazier than the one you were excited about last year."

Podladtchikov attempted the trick in his second run, then landed it in his final run, which also included a frontside 900 tail grab, backside 900 mute grab and frontside 1080 tail grab. He landed the YOLO Flip on his fourth hit, then crashed on the final wall, ultimately finishing just off the podium in fourth place.