Pirate TV: Whatever floats your boat


Europe's Pirate Movie Production house has long been an innovator when it comes to integrating their web content with their video releases. Now, with Pirate TV, the artsy innovators have a new "channel" by which they can communicate fun, progression and behind-the-scenes weirdness. Says über-Pirate Gigi Rüf:

"Pirate TV is on air with the current and never-ending bounty hunt of the making of a snowboard film to the escaping journeys we put ourself on. To not get totally lost on the sea of information, we structured the content through a few channels. For example, you can check out 4funfun, where I am hitting up any lift-run with friends or locals. Other channels are more informative through personal portraits of snowboarding today."

We hit up photographer and top Pirate Tobias "Ludschi" Ludescher for a few insights into the new Pirate TV.

ESPN: How does Pirate TV differ from what you've always put on your site?
So far, we were focusing on the movie during the season and only updated the Internet community with the usual photo blogs. During the premiere season we pushed the "Pirate Logs" featuring quotes from all riders involved, recorded after the process. Our new approach is that clips are almost live, getting released a short time after the actual happening. Our different programs will feature various aspects of core snowboarding and its culture as well as the making of a movie production. Of course our goal is to add value to snowboarding.

Is it inspired by anything actually on television?
Not at all. We usually get inspiration from projects online as well as what's happening around us. Over here in Europe, most TV channels are selling the soul to the devil, not taking care of [their] power to educate viewers in a constructive dimension. Let's see if we're inspiring TV one day!

What's the best aspect of the new channel?
Viewers are able to follow their favorite rider and can stay up to date with the actual process of making the movie. We represent the counterpart of competitive snowboarding and will call attention to aspects dividing us [from] skiing and figure skating.

Do you think it will appeal to your regular core audience or maybe some new people?
Pirate TV should be very interesting to our usual audience, as well as new people outside the scene. The "Boardbagged" channel, for example, is focusing on traveling impressions and transports our hype for experiencing other countries and their cultures. "Behind the Spot" might be exotic for park kids, but should make them aware that there's usually a story behind those four seconds of action that ends up in the flick. Once the winter is over, we'll have off-snow content that will gain interest in other directions as well.

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