On Tuesday, Vail Resorts announced that Shaun White has signed a multiyear deal with the company's six ski resorts. White will now call California's Northstar-at-Tahoe his home mountain.
Colorado-based Vail Resorts acquired Northstar last fall. White says Northstar will become his primary training resort, and he also has plans to design his own 22-foot halfpipe at the Tahoe-area ski resort.
"This feels like a homecoming because I have spent so much time riding at most of Vail Resorts' mountains," White said in a press release. "With Northstar as my home mountain, I now have the ideal place to train and continue to grow as an athlete and I am looking forward to all the possibilities this partnership brings."
Prior to this new sponsorship, White, who lives in Carlsbad, Calif., rode for Utah's Park City Mountain Resort. "We have enjoyed having Shaun as a member of the PC All Star team and being a part of his incredible successes as an athlete for nearly 10 years," said Meisha Lawson, senior marketing manager for Park City Mountain Resort.
White also recently ended his sponsorship with energy drink company Red Bull.
As for the amount of the Vail Resorts deal? "We aren't disclosing any details on the terms of the partnership," Kate Lessman from Vail Resorts' corporate communications told ESPN.
Vail Resorts plans to donate $5 for each Epic Season Pass sold to the charity of White's choosing, St. Jude Children's Research Hospital.
"Shaun embodies the same leadership we aspire to at Vail Resorts, as we constantly look for ways to improve and reinvent the guest experience," said Rob Katz, chairman and CEO of Vail Resorts. "We are excited to partner with Shaun and are thrilled to start our collaboration with a promotion that allows us to celebrate his creativity and commitment to give back to those in need."