Geoff Rowley's first professional shoe on Vans, the [ROWLEY], has been updated and brought back as the [ROWLEY] PRO.
In Rowley's own words, "I always had plans to re-issue the shoe when the chance arose -- that chance is now." Fans who've been clamoring for the return of the [ROWLEY] are stoked. The shoe was an instant classic, and since it's departure skateboarders have been hoping for the return of the shoe that changed the game.
Rowley, a Liverpool, England, native who arrived in the United States in 1994, received his first Transworld Skateboarding Magazine cover within two weeks of landing. His tear continued when he crossed the pond permanently and signed on to endorse Vans footwear.
At the time, Vans was not the hottest company in the game, but Rowley brought a new energy and perspective to the brand. In 1999 when the [ROWLEY] dropped, it re-introduced skateboarders to the benefits of a thinner vulcanized shoe, as opposed to the bulky styles that had become the norm. The impact of the first [ROWLEY} design and feel can still be seen today.
Rowley said, "The look has always been spot on, in my humble opinion. The design screams skateboarding and the underlay panels give it that classic skateboard shoe appeal, on a vulcanized platform. Performance is directly related to those panel underplays and the vulcanized Vans construction with gum rubber formula. Board feel, grip and durability are what gives the wearer confidence in the product."
The confidence that Rowley's talking about came through loud and clear in his 50-50 down the Hubba ledge in front of the Staples Center, in downtown Los Angeles, for the first ad launching the [ROWLEY]. In addition, he filmed his whole part for Flip Skateboards' "Sorry" video in the shoes and was named the Thrasher Magazine "Skater of the Year" in 2000.
The new colorway is a white and beige, suede and synthetic homage to Rowley's ongoing collaboration with the band Motorhead, who have provided the music for his parts in "Really Sorry,'' "Extremely Sorry" and even for his character in the "Tony Hawk Pro Skater" video games.
Over the past 15 years, propelled by memorable video parts, magazine spotlights, interviews and skate video games, Rowley has released more than a dozen core and commercial shoes through Vans. To find a skateshop where the iconic [ROWLEY] PRO is available go to vans.com.