What does it feel like to invent a new trick, and be the first person to land it in competition? Iouri Podladtchikov walks us through the before, during and after of the YOLO flip.
Louie Vito won Men's Snowboard SuperPipe gold at X Games Tignes 2013, while I-Pod landed a new trick
Iouri "I-Pod" Podladtchikov made history at X Games Tignes 2013 with the first Cab double cork 1440 in competition
I-Pod wins the 2013 Arctic Challenge. With his finish at the final World Snowboard Tour contest of 2012-13, Piiroinen takes the WST Overall Champion crown.