And, in his opinion, we're looking toward a more progressive future. "I think you'll start seeing shoes with more technology designed into them," he explains. "I don't foresee vulcanized [construction] going away, but I think you'll see a lot of cup soles and probably more multi-pieced outsole construction that lends itself to more functional features."

For Rawls, the world is his palette and he's looking for ideas everywhere: "I'm all over the place when it comes to influences, whether it's furniture, architecture, cool car designs -- women's purses, believe it or not. Even toothbrushes I find inspiration in, regarding the molds and all the different characteristics."

For more on how Rawls takes a concept and turns it into wearable, functional design, check the video above. For original shoe artwork from, and skate photos of, Rawls, click here.