At the recent Get It Together Mullally Jam in Bronx, N.Y., Cult's Russ Barone was kind enough to run down his latest build, a Cult OS V3 decked out with an assortment of Cult hard goods and Demolition components. Because Russ had just built up a new bike, his former ride was sitting unused in his car for the day. As the day progressed, a local attending the jam had their bike stolen. So Russ pulled out his old frame, cranks, wheels and tires, and passed them on so he could build up a new bike. In a perfect world, every pro getting the hook up from brands would pass their older parts onto other riders, but it just doesn't happen enough. Fortunately, Russ Barone is doing his part to change that. Video by Matt Brown.