A World Industries skate shoe has been targeted by Adidas, according to a claim in federal court that the design on the skate company's shoe too closely resembles the sporting good giant's trademarked three-stripe logo.
The complaint, filed earlier this month in U.S. District Court in Portland, Ore., states that the World Industries "Varsity" shoe model is a knock-off that infringes on the three parallel diagonal stripes that Adidas has been using in their designs for more than half a century. The lawsuit also states that the Germany-based Adidas -- whose American headquarters is located in Portland -- has been trademarking the three-stripe motif in the U.S. since 1994.
"World Industries' merchandise is likely to cause consumer confusion, deceive the public regarding its source, and dilute and tarnish the distinctive quality of Adidas' three-stripe mark," read an Adidas statement. The complaint seeks to halt the sale of infringing sneakers, the destruction of the sneakers, and money damages.
A World Industries representative told ESPN.com that the company has no comment at this time.
This isn't the first time World Industries has found itself targeted for alleged logo appropriation. Back in the late 1980s and early 1990s, when the company was controlled by founder Steve Rocco, the brash industry mogul ran magazine ads that publicly mocked long-established skate brands that were slowly losing market dominance as top pros of the day formed their own companies.
In the late 1990s, Rocco and other shareholders, including freestyle legend Rodney Mullen, sold World Industries to a private equity group. World Industries is privately held and run by skateboarders now.