Throughout his storied career as a sponsored freeskier, snowboarder, Olympic athlete and ski marketing manager for Electric Visual and Skullcandy, Jimbo Morgan harbored a dream to create a clothing brand. In 2006, Tomahawk International was launched in concept and the first pieces of clothing will hit stores this fall.

"I always wanted my own clothing brand and it had to be named Tomahawk," says Morgan.

With a quiet advertising launch in the 2010 final issue of Freeskier Magazine featuring marquee athlete and Tomahawk part-owner Parker White, Tomahawk became official. The line, which includes outerwear and streetwear, was shown for the first time at the 2012 SIA trade show in Denver.

"I'm hyped to be a part of Tomahawk," says Parker White, a Level One Productions athlete who in 2011, took home Rookie of the Year awards from IF3, Powder Magazine and Freeskier Magazine. "I have full faith in the company and Jimbo. I'm pretty much an ACL away from being a janitor so having Jimbo give me part-ownership and helping Tomahawk grow is amazing for me. Our clothing is created by skiers and snowboarders for skiers and snowboarders. We haven't made anything I don't want to wear."