
Throughout the '90s, Knoxville, Tenn. legend Bobby Fisher pursued a style of riding that combined modern, technical flatland with legit and very fast street skills. Fisher rode for Standard Byke Co. and produced now legendary video parts in videos such as Standard's "Domination." Because of Fisher's unique riding style, Standard also created a hybrid frame of sorts dubbed the Shaman to suit his riding, combining the strength of an STA with the flatland geometry of the Tao.
Towards the turn of the century, Fisher's focus turned to the family business in Knoxvville -- Fisher Tire Co., and although he continued to ride, he seemed to have disappeared from the BMX scene. But he never really quit riding -- he just stayed true to his roots in Knoxville.
Now, over a decade after the Shaman graced BMX shop walls, Bobby spends most of his time running the families tire business, traveling, camping and still finds time to produce solid flatland and street moves on his Sunday Model C cruiser.

ESPN.com: How has the transition been from a 20" bike to a cruiser?
Fisher: The transition was actually easy. The Model C feels just like a 20-inch but with bigger wheels. I commute by bike quite a bit so I was stoked to be able to ride BMX more often.
Tell us a little about your career with Fisher Tire.
I have worked there since 1990. Our grandfather started Fisher Tire Co in 1948. Usually business is pretty steady. We appreciate it too. No big plans other than keeping the bills paid and making sure the customers are happy.
You were known for producing some epic video parts with awesome music. Give us some insight on love affair with metal.
Around eighth grade I think. I remember in like 1989, I snuck out of my parent's house and saw Danzig's first album tour. I was stoked.

Tell us about the relationship you have with the Magallan bros? How is deep is that bond?
The Magallan bros are great. They both worked at Fisher Tire at one point or another, and Nathan and Alex are like family. Anytime we get to hang out it's always epic for sure.
After 17 years of being vegetarian, could you ever see yourself eating meat again?
I never give it much thought. Probably not because I am pretty stubborn.
Explain to us a typical day in the life of Bobby Fisher.
Wake up and make some coffee. Hopefully pedal to work instead of drive. On a good day after work, I will go cruising around on my bike. Maybe hit up a spot or two then go meet some buddies or my girlfriend Jessica out somewhere for a few pints. Then, chill later with the dogs and cats at the house.


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