Jason Adams' Un-labeled
Jason 'The Kid' Adams holds a special place in my heart. Aside from always skating the way he wants and not changing to conform to trends, he also has dressed excatly the same for as long as he's been pro and you got to give a man credit for having a uniform and wearing it faithfully for decades. While others wore in enormous baggy pants, Adams was in cuffed blue jeans or chinos and a plain white tee. Well the times have finally caught up with Adams and everyone's wearing chinos and white tees. So The Kid figures its time for a change and it starts with splitting from Black Label (whom he has skated for off and on for the better part of 10 years) to ride for 1031 and starting his own shoe brand.
How did this switch to 1031 come about?
Kristian Svitak [Pro skater and owner of 1031 skateboards] called me. That's it. He gave me the whole sales pitch.
What's a Polish sales pitch sound like?
Not much. These days there's not a lot to offer but the fact that I'm homies with Svitak made it an easy conversation. That's all it took and pretty much ... he was the only one that called. Ha ha! I just like the way they're away from the whole skateboard industry up there in Milwaukee. I think it's pretty cool.
You getting paid in beer?
They never offered that but that could have worked. I might have made my decision a lot quicker.
What happened with Black Label?
Dude…all things must come to an end. I don't even know how to put it. It's just been a rough couple years for everybody and I came to a point to where I wanted to start fresh with as many things as I can because these last two years have been pretty rugged. I could go into detail but I'm not going to.
Was it a mutual thing or did you have to break the news to Lucero?
I had to break the news to Lucero but they knew it was coming. I was very distant for a long time. It all started over a year ago but I just sat on it because I had a bunch of other stuff I needed to sort out that was more important than a skateboard sponsor for a 37-year-old man in 2010.
You gotta be doing alright for yourself if you're not too worried about stepping away.
Well, there's not a lot of money in board sponsors for someone like me so it wasn't like I was giving up a lot; it wasn't about money. My main gig is doing art stuff for Iron Fist; it's not a lot but it's consistent. All it is is me doing art for the most part. But I just wanted a fresh start and that included starting a little shoe brand called Dead Boy, which is going to be a solid paying gig for me. It's pretty much a go.
At what point did you decide to call stencil-making art?
I don't know anything else to call it. I still have a hard time saying that word. I just make stuff. I'm an old skate rat that makes stuff. Does that sound better?
It's a little wordy but I like it.For more of Jason Adams go to the 1031 site or Jason's art site.