Getting your own signature product is a rite of passage for professional athletes (think Michael Jordan and Nike). Put simply, when a big company values an athlete enough to plaster his or her name and personal touch all over the gear they produce, you know that athlete is huge.
Robbie Maddison was already huge, of course, but DC Shoes just announced that they're giving him his own DC TeamWorks Collection including the Command shoe ($90), custom t-shirt ($22) and New Era hat ($28). Check it.
WHAT IT IS:
The TeamWorks Collection was created in 2005 to give DC's top athletes -- Ricky Carmichael, Travis Pastrana, Nate Adams and others -- the opportunity to customize their favorite products. Now it's Maddison's turn. Taking his favorite shoe, the Command, he started with a white leather base structure, followed by a black sole. He then threw in the gold and black accents, before finishing with a hefty dousing of his "Maddo" signature on the tongue and heel area. Maddison applied the same color scheme, design and flair for his matching TeamWorks New Era hat and t-shirt.
WHY IT RULES:
If you're a Maddison fan (and how could you not be?) there's no better way to represent the crazy Aussie. But don't listen to us -- let Maddo explain why his TeamWorks Collection rules.
"I'm so pumped on my new DC signature line. It's inspired by my on-the-go lifestyle, which is filled with long days and lots of traveling. I need to be comfortable and these pieces are just that -- comfortable swagger, especially the air cushioned Command shoe."
"They make life sweet! Go on, get yourself some!"
WHERE TO FIND IT:
Maddison's entire DC TeamWorks Collection will be available January 2011 and can be purchased directly at dcshoes.com or your local DC Shoes retailer.