Paul Rodriguez was in New York last week promoting the launch of his fourth signature shoe with Nike SB. On top of launch parties and interviews, P-Rod and his Nike SB teammates skated around the city and did a demo at Harlem's Rucker Park in conjunction with the World Basketball Festival.The three-time X Games Skate Street gold medalist is one of 24 skateboarders who has signed a contract to skate exclusively in Rob Dyrdek's Street League. The first event of the new league kicks off Aug. 28 in Phoenix, where a $1.2 million prize purse is on the line. The events will air on ESPN2 on Wednesdays at 8 p.m. ET, beginning Sept. 15.
I sat down with Rodriguez to talk about his new shoe, his clothing line, Street League, his deal with Target, the Plan B video and more.