It's been a hectic couple days in the BMX shoe sponsor game. Last week, Dakota Roche left longtime sponsor Lotek for Vans, and spoke at length about the switch in Shred or Die's Free Lunch series, which can be viewed here. In the video, Dakota is quoted as saying, "To be honest, my shoe on Lotek wasn't exactly my design. It was someone else's; they had quit BMX. I ended up just taking over their shoe. It wasn't like I sat there and designed a shoe for a couple of months, it came out and I was psyched on it. Basically, I'm way more psyched on Vans now."
In response to Dakota's video, Lotek's Rich Hirsch was quoted as saying the following on Formspring: "He had the opportunity to wait longer and have a shoe designed exactly to his taste or modify the current one and have it come out right away to make more money faster. Lotek is a small brand and I couldn't pay him what he was worth, so it makes perfect sense that he would eventually move on."
Then, later on in the day, Lotek additionally parted ways with Terry Adams and Eric Lichtenberger, which seemed to be amicable among all parties involved, though Rich was again quoted as saying, "There's only so much to go around."
Now, less than a day later, TheComeUp is reporting that Ben Hucke and Osiris have parted ways. No word on what Hucke plans to do in the coming days, but since he's a Portland local, and Lotek's roots are also Portland-based, might he be moving to Lotek? Or is Hucke getting other offers? We can't say for sure, so don't go quoting us on anything just yet.
Basically, all this amounts to a lot of Internet back and forth for nothing more than maybe a couple of hundred dollars a month, and that could be earned much easier by getting a part-time job at Subway than riding BMX bikes on the pro level. To Hirsch's credit, he's been open about the inner workings of Lotek on the Stranger Bikes Formspring page, so if you've got a question about the recent team changes, hit him up.