Nuclear New YorkI got a tip that Feld Motorsports purchased a massive space in Times Square, Manhattan to advertise for the East Rutherford, New Jersey stop of the Nuclear Cowboyz tour, so I had to head down there myself to see if the rumor was true. As you can tell by the photo above, there IS indeed an insane billboard parked right smack dab in the middle of Times Square.
This absolutely blows my freakin' mind because advertising in Times Square is like the holy grail of promotion and to see Adam Jones and Matt Buyten hucking on a billboard right next to the ESPN Zone, MTV, Planet Hollywood and more is straight up big time. Just think of how many tourists are scratching their head trying to figure out what freestyle motocross even is ... I love it. And how about the MASSIVE Metal Mulisha logo in the lower right corner? I guess they're not joking when they claim global domination.