You may remember the storybook year that Martinez had with Reef in 2006, when he won Rookie of the Year and they made him that very romantic Mix Tape. But in 2008, Bobby wanted more from Reef with two years left on his contract. When they failed to live up to his request, he went without a major sponsor. It was a rather public parting.
"I left Reef knowing I wouldn't have a sponsor, but hoping to find one" he told ESPN's Alyssa Roenigk last year, "So I was ready for this."
No major dealers were able to pick him up during the lean year. He finished 8th on Tour without major backing. He won the Billabong Pro Tahiti and continues to be a threat at most venues. Matninez's other sponsors include DHD Surfboards, Monster Energy Drink, Smith, Swatch, and Ocean & Earth.