Usually it's the snow companies who are trying to break into the skate/streetwear scene. So it's nice when a predominantly skate company like KR3W, branch out into snow. Even better is when they do it right. Which by the looks of this promo vid the company just released, they are. Jon Kooley, Jordan Mendenhall, Nima Jalali, Will Tuddenham, Jake Olson-Elm, Nick Dirks, and Jed Anderson make up the new snow team for KR3W, and it's clear they're going after a roster whose riding is skate influenced. The snow team joins an already stellar skate cast that includes the Lizard King, Chad Muska, Greg Myers, Terry Kennedy, Antwuan Dixon, and a long list of others. Hyped to see where this goes.

Check the KR3W snow team clip after the jump.