While all eyes are on the X Games this week, this latest TITA arrives just in time to offer a nice bit of perspective, as Travis Rice shreds, er, sheds some light on the other comps in rotation across the globe. From San Francisco to Tokyo, Innsbruck and beyond, the man knows a thing or two about entertaining by the thousands. He breaks down life on the inrun, and how it is poppin' out double backside rodeo 1080s like it ain't no thang. Best of all, we get some never before seen footage from his own contest that unfortunately won't be happening this year, the Natural Selection in Jackson Hole.
Normally contest coverage in snowboard films can feel a bit out of place, or just come off a little less exciting than, say, a mean cliff line or some impossible backcountry booter. But the montage put together in That's It, That's All was actually one of my favorite segmentsif just for the way it was tightly edited together and presented. Or maybe it's just that Travis Rice makes everything seem so...glamorous. Maybe that's not the most choice word, but with the contests he chooses to compete in, that glamor, that dare-devil seeking side of Travis Rice, it shows up. And it burns your eyes it shines so bright.
At any rate, some great extra footage from TITA here.